 |
|
If you are serious about growing your business and increasing your income, this may be the most important letter you will ever read…
 |
Learn how to achieve success beyond your wildest dreams. |
|
“Those who are blessed with the most talent don't necessarily outperform everyone else. It's the people with follow-through who excel.”
-- Mary Kay Ash |
|
Can a simple-to-use, fully-automated technology really solve the biggest marketing “problem” faced by service professionals today?
The answer is YES!
Here's The Secret to Getting Lots of Referrals. Yes, it's Really this Easy.
|
|
Dear Service Professional,
Follow-up isn’t everything - it’s the ONLY thing! Why? Because if you want to really succeed at your career, grow your business and increase your income, you’ve got to master the art of follow-through.
All the successful business owners, entrepreneurs and sales professionals I have interviewed and researched over the years have all had one thing in common: the ability to follow-through and keep-in-touch with people who helped bring them to the next level in their careers. These were people they met at networking events, prospects they met on the plane or at parties. Referrals who were introduced to them by friends, family members, and associates. Even clients and other potential referral sources and centers of influence. These were people they knew were too important to let get away!
Business is all about making connections and building relationships. But so many of us—even those of us who find it easy to make initial contacts—fall apart when it comes to follow-through.
Follow-through does all of the following:
1. Follow-through shows that you really care
2. Follow-through builds trust
3. Follow-through sustains long-term relationships
4. Follow-through proves that you’re professional
5. Follow-through shows that you’re organized and can handle their affairs
6. Follow-through helps YOU stand out from the rest
Many business owners share that following through can be very difficult—and I agree. I’m sure that some of you are thinking that you can just send an e-mail.
But electronic follow-through has NEVER been as effective as a personal, hand-written note, and we have tracked this for years.
In fact, it used to take me HOURS a week to write out my follow-through cards. It was such a huge factor in my success, however, I knew it had to be done. I tried delegating the personal cards to my staff, but found out quickly that I didn’t get the response rate I was getting when I wrote them myself. Also, it was taking more than half of their time to follow up with clients, prospects and referrals.
So my search began for a better way to keep building deep, personal relationships with my clients that didn’t take a lot of time or money!
But first, here are the five reasons why service professionals are so bad at follow-through and getting high quality referrals. Which ones apply to you?
1. You don't have time, so you keep putting it off or just can't keep up.
2. You can't think of what to say or which card is right, so you keep putting it off.
3. You don't keep track of who you've contacted or haven't contacted.
4. You don't know where to begin, or which card to send to which group, or when.
5. You are busy taking care of your existing clients and have no system to seamlessly follow through.
|
|
The Power of
the "Handwritten Note"
Expressing yourself in a handwritten note is the bridge to building strong relationships.
|
What if you had a system that would help
you turn prospects into customers, and have your current clients referring
people to you?
What if it built your relationships and touched
their hearts in a way no other system could?
What if it guaranteed you would 'Stand Out
from the Crowd' in the most positive way?
What if it actually turned your Customers
into referral Evangelists |
 |
So what about Traditional Marketing?
Marketing-related activities for you, the independent business professional,
business owner or entrepreneur, can often cost you valuable time. Yes,
you want more business, and you are also aware that you need a better
system in place to make that happen.
 Mass advertising costs are increasing, while their effectiveness
is decreasing.
Cold calling is tough to do, and does little to elevate your professional
stature.
Trying to beat the stampede to potential new prospects is humiliating
and unproductive.
Too many of the leads you're getting end up being a complete waste
of time.
Producing and distributing your own marketing materials is a time-consuming
hassle.
You want to do the “little things” to build client loyalty
and referrals, but you just don't have the time.
You feel guilty about losing contact with past clients and you don't
know how to rekindle the relationship.
You have to work hard to get sales — too hard — and
wonder if that will ever change.
Traditional Marketing is all about 'Sending Out to Get'
Traditional marketing is a "Send Out to Get Philosophy" You send out a promotion because you want someone to buy what you're selling. Sounds reasonable right? Except that that's what everyone is doing. So your offer going in the garbage along with every other offer that shows up in the mailbox that day. It just doesn't work anymore.
There
is a better way. 'Send Out to Give'
You need a consistent, yet personal
system for building trust and credibility with other professionals, strategic
partners and referral sources. Why? We recommend that
you use the 50/50 networking rule, which means that you divide your time
and efforts between potential clients and other professionals.
As you know, online strategies have been successfully used to develop relationships, get clients and to grow your network, and they can include a monthly newsletter, blog, e-courses and autoresponders. These online tools are a vital part of the online marketing strategy.
So, now for the problem I was talking about...
You may have noticed this already and this is a frustrating statistic. Online strategies are not as effective as they used to be... mainly, because they are not consistently reaching your clients and subscribers. Newsletters are getting blocked by spam filters or getting lost in overflowing inboxes. Autoresponders are not reaching the people who have requested them. In short, you are not consistently reaching even the people who WANT what you have to offer. Not to mention... your attempts to keep in touch don't feel as personal anymore. As people become more web savvy, they know your online autoresponders are not personally generated. |
|
You need both online and offline strategies to build trust and keep clients coming back for more!
 As a result of this electronic overwhelm, customers and clients don't always get to the value you deliver through your e-courses, articles and special reports. And, for many of you, newsletters and email may not be the way to best reach your prospects, ideal clients and referral partners anyway. While mass email is a wonderful way to make announcements and promote products, it's much harder to create a personal connection with mass email.
Bottom line? If you want Effortless Referrals - you need an effective offline keep-in-touch strategy as well.
And, not just for connecting with clients. You need a system to:
Build relationships with referral sources you may meet at events
Introduce yourself to people of influence in your industry
Establish credibility with your personal and professional network
Make your speaking services known to meeting planners
Build trust and rapport with vendors and business associates
Develop strategic alliances with other industry professionals
Connect with joint venture partners
Not to mention your family and friends..
Finally, a system that will allow me to make a personal connection... anytime, anywhere. Now, I even have a way to grow my relationships with family and friends!
|
|
Learn how to use a powerful, new system that makes the 'keep-in-touch' strategy easier than ever before.
Until recently, many of the offline marketing strategies have not been
practical, cost effective or easy for service professionals to implement.
Take sending out cards, for example. While marketing experts have long
sung the praises of the "handwritten note ," sending out cards
can be an overwhelming and downright impossible task to implement. You'll see why in a moment...
You know you need to send cards and postcards. And, you have great intentions
to actually implement this strategy. You might even manage to send cards
here and there. But the reality is that you probably only do it10%
of the time--if that!
 Imagine being able to send a personal, high-quality greeting card...
Written
in your handwriting and signed by you
Chosen
from an impressive collection of over 5000 cards
Personalized
with your picture or business card
Hand-stamped
and sent out from your own automated contact manager
In
less than 30 seconds, from your computer?
And a convenient system that saves you time and money, so that
you...
Feel
less frustration... no longer worrying about having the right
card but the wrong envelope
No
longer waste resources... and stop buying cards that don't ever
get sent
Can
send a card immediately after an event... and make the most
of a new opportunity
Don't
have to keep going to the post office for stamps... and have
more time to work on building relationships rather than run errands
Always
have the right card for the right person and the right occasion... so
you warm the hearts of prospects and referral partners alike
ALWAYS
act on your intentions to keep in touch!
Which means that you can always keep in touch... anytime, anywhere.
Using this system, you pick a card (or create your own), type your personal
note and watch the computer magically turn your keystrokes into your
own handwriting. Boom! Just click send!
The system does the rest for you. The result? A beautiful, personalized, hand-stamped card arrives in the mailbox of your client, strategic partner or friend. Not only do you have the satisfaction that comes with making a personal connection... but something magical happens...
You create a community of raving fans. And, those fans,
touched by your efforts to create a meaningful connection will....
Talk
to 10 of their colleagues about you and how great you are
Call
you next time they need your services
Introduce you to a strategic partner or two, who is thrilled to help promote your services
Send you a client who needs your service right away
Introduce you to a decision maker at a company you've been trying to connect with
Invite you to be the keynote speaker for a room full of ideal clients
Before you know it, you've got all the referrals, customers and opportunities
you want!
All because you decided to Send Out Cards. |
 |
 Find out how you can start using this system right now to build trust and receive effortless business referrals.
Click here to order your FREE no-obligation DVD today.
This DVD will explain the SendOutCards program in detail and show you can grow your business fast by just Sending Out Cards. |
|
|
Save
time and energy... where else can you send a great-looking,
professional card in less than 30 seconds from your computer, in your
own handwriting!